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About Butterfly Effect by Grow Ohio

Butterfly Effect is closely associated with the work of Edward Lorenz, American mathematician, and meteorologist. Butterfly Effect is the idea that one small change can make bigger changes happen. Grow Ohio applied this theory to the approval of House Bill 523. The creation of the Ohio MMCP was a small change that allowed Ohio Cultivators and Processors to develop and bring new products and alternative solutions to market for patients in Ohio. The effects of this change created a ripple of big and small changes across our state. We wanted our brand to represent the positive impact of those changes. And Butterfly Effect was born.